Air Serbia Lounge, Serbia - Recently added to Priority Pass’ lounge network 2021
12 months of agile transformation to ensure a safe and reassuring experience
Over the last 12 months Collinson has adapted its offerings to reflect the ongoing needs of travellers during the COVID-19 era. The company created a new set of global health and safety standards for lounges in the Priority Pass network, developed by Dr. Simon Worrell, Global Medical Director, and launched contactless digital airport lounge entrance for all guests. In addition, Priority Pass launched its ‘Ready to Order’ tech solution, available to all lounge partners, allowing guests to enjoy their food and beverages with maximum social distancing.
Supporting the travel industry with shifting traveller expectations
With a customer base of more than 50 million global travellers, Collinson has leveraged its unique insights into consumer expectations to support the travel industry. Most recently this has taken the form of new research The Return Journey, which analyses and compares data collected from 18.5k global travellers in late 2019 (pre-pandemic) with data collected from 12.6k travellers in late 2020 (during the pandemic), providing guidance on the critical path airline, airport and premium credit card brands can take to meet the changing expectations of travellers.
Parent company Collinson Group, working to get people travelling safely and with confidence
As the world’s inability to travel has resulted in both immediate and long-term effects on the world’s economy, Collinson - a global end-to-end travel experiences, airport services and travel medical company - has spent the last 12 months working with airlines, airports and other members of the travel ecosystem as well as governments around the world to restart travel safely. Collinson has also used its travel medical resources to become the world’s leading COVID travel testing company, with partnerships with more than 30 airlines, airports and health passport providers including Singapore Airlines, Virgin Atlantic, Heathrow Airport and IATA.
Airport Dimensions also recently announced its contactless solution Connecta, a new ecommerce and passenger loyalty platform that better enables travellers to shop for duty free, order food, book a lounge space, pay for car parking, and navigate their way around the airport, all while accruing or spending loyalty points.
Our investment in Priority Pass is a clear reflection of our confidence in the travel recovery, which our research has shown will also include an increased appetite for premium spaces and experiences while travelling. But the strong growth of our Priority Pass network is only one facet of the work Collinson has done in the past year to restart travel.
Evans continued, "As a family company with a more than 30-year history sitting at the intersection of travel and financial services, we know the damage that COVID has done to travel, international commerce and trade, and is why we’re committed to efforts such as rolling out testing, and working with governments and the travel industry to build and roll out new solutions. And now, with a network growing to include over 1,500 lounges and premium experiences available, we look forward to welcoming travellers back to our Priority Pass programme as they return to travel.”
For a detailed guide on how each and every player in the travel industry can do their part in aiding travel recovery, download the full report.
